Creative and conceptual freelance copywriter, with over 10 years of international agency experience in Dubai, Singapore and Australia.
Throughout my career I’ve worked will many high profile clients including Procter & Gamble, Unilever, Energizer, Microsoft, Beiersdorf, Coca-Cola Company and Cadbury. I have extensive experience in both above and below the line agencies, specifically within the TV, digital and social media space.
If you wor
…k with me, I can guarantee fresh copy and ideas that deliver results.
► Senior Copywriter
Adpeople Worldwide (Singapore)
April 2013- July 2015
Worked directly with the Creative Director to develop highly conceptual ideas specifically in the TV, digital and online space.
• Procter & Gamble (Pantene & SKII)
• Unilever (Ponds)
• Energizer (Schick Men & Women)
• Stiefel (Physiogel)
• Microsoft (Xbox)
► Senior Copywriter
Redhanded Creative (Australia)
January 2012- February 2013
Partnered with a Senior Art Director to develop highly conceptual above the line ideas for the rural and agricultural industry within Australia.
• Marcus Oldham University
• Energy Safe Victoria
• Bayer CropScience
Saatchi & Saatchi (Dubai)
January 2009- November 2011
Developed both above and below the line advertising campaigns writing for a range of clients including those directly related to the beauty, F&B, travel and fashion industry.
• Procter & Gamble (Olay and Pampers)
• Cadbury (Flake and Dairy Milk)
• Mall of the Emirates (Dubai Fashion Mall)
• SONY (Sony Ericsson)
• Kempinski Hotel Dubai
• The Villa (Limited Edition villa complex)
• Al Barari (Luxury property)
• The Atlantis (Hotel)
Fortune PromoSeven (Dubai)
March 2007- January 2009
Creative solutions and advertising campaigns including TV scripts, radio ads, print campaigns, brochures, in-store displays, website content and direct mail.
• Beiersdorf (Nivea)
• The L’Oreal Group (L’Oreal Paris, Maybelline, Garnier)
• The Coca-Cola Company (Coke)
• Nestle (Nescafe)Show moreShow less