Want to engage your audience with fresh, creative ideas?
Want to create persuasive copy that turns browsers into buyers?
Want to give your brand an unforgettable voice?
Whether you are looking for big campaign ideas, social media content, TV scripts, website copy, brochures, articles or radio campaigns, I provide freelance copywriting services specifically tailored to your brand.
With over 17 years of international experience working for
… agencies such as Saatchi & Saatchi Dubai/London, Wunderman Singapore and FP7 McCANN Dubai, I now work one-on-one with brands (wherever they are in the world) to help them create compelling, results-driven copy.
Industries I have written for:
- Health and Wellness
- Food and Beverage
- Hotels and Travel
- Property and Development
- Finance and Banking
- Automotive and Aviation
- Arts and Entertainment
- Healthcare and Pharmaceutical
- Education and Schooling
View my work at:
► Senior Copywriter
Adpeople Worldwide (Singapore)
April 2013- July 2015
Worked directly with the Creative Director to develop highly conceptual ideas specifically in the TV, digital and online space.
• Procter & Gamble (Pantene & SKII)
• Unilever (Ponds)
• Energizer (Schick Men & Women)
• Stiefel (Physiogel)
• Microsoft (Xbox)
► Senior Copywriter
Redhanded Creative (Australia)
January 2012- February 2013
Partnered with a Senior Art Director to develop highly conceptual above the line ideas for the rural and agricultural industry within Australia.
• Marcus Oldham University
• Energy Safe Victoria
• Bayer CropScience
Saatchi & Saatchi (Dubai)
January 2009- November 2011
Developed both above and below the line advertising campaigns writing for a range of clients including those directly related to the beauty, F&B, travel and fashion industry.
• Procter & Gamble (Olay and Pampers)
• Cadbury (Flake and Dairy Milk)
• Mall of the Emirates (Dubai Fashion Mall)
• SONY (Sony Ericsson)
• Kempinski Hotel Dubai
• The Villa (Limited Edition villa complex)
• Al Barari (Luxury property)
• The Atlantis (Hotel)
Fortune PromoSeven (Dubai)
March 2007- January 2009
Creative solutions and advertising campaigns including TV scripts, radio ads, print campaigns, brochures, in-store displays, website content and direct mail.
• Beiersdorf (Nivea)
• The L’Oreal Group (L’Oreal Paris, Maybelline, Garnier)
• The Coca-Cola Company (Coke)
• Nestle (Nescafe)Show moreShow less