"I truly believe in Design and its universal language."
A Designer with a solid experience in Brand Identity, Visual Communication and Packaging.
I provide quality design solutions, throughout the following process:
Conducting Market/Consumer Research, Strategic/Creative Thinking, Writing the brief, Conceptualizing, Designing, Client Servicing and Executing.
With a strong sense of typography, color, style and corporate guidelines, I deliv
…er innovative visual concepts, aligned with the strategy/brief, for print or web platforms.
Expertise in Branding, (Logo, visual language, brand guidelines...) Corporate Identity, Iconography, Packaging, Editorial.
Exposure to different cultures and divers markets (Levant, GCC, Canada, Europe)
Know-how in global brands: L'Oréal, Maybelline, Nivea, Wella, Nescafé, Reckitt Benckiser... Multilingual, proficient in French, English and Arabic
Ability to translate a brief into a visual language.
Ability to communicate clearly and find simple/straightforward solutions (A strong believer of “less is more”).
Ability to translate a logo in Arabic, while respecting both Arabic typography essentials and brand image.
Excellent project management
Mastery in Adobe Creative Cloud desktop apps: Photoshop, Illustrator, In Design, Acrobat pro
Microsoft Office Suite: Word, Powerpoint, Excel
Illustration and layout rendering
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