Retail Consultant and Freelancer supporting fashion, accessories and lifestyle businesses accelerate growth.
With a degree from Parsons School of Design in Fashion Marketing and Merchandising and a BA from Tufts University in Economics and International Relations, I began my career with a prominent wholesale and distribution agency where I was responsible for distributing womenswear brands to 200 boutiques and department stores across Canad
With a penchant for entrepreneurship, I went on to co-founded upc boutique, a luxury clothing and accessories boutique. It quickly became a destination store in Toronto's upscale Yorkville district and a laboratory for emerging designers. With a desire to grow laterally, we collaborated with a design team to develop a private label, Thomas, which was distributed in New York and Toronto. Upc boutique also developed an e-commerce presence which propelled us to grow Internationally.
Here developed a new dimension to my passion in retail and I began to immerse myself in e-commerce becoming Head of Digital Merchandising for the premier online retail platform in the MENA region.
Recognizing that I have developed an array of experience and skills within the retail industry, I now consult and freelance to support businesses transform consumer experiences and accelerate growth.
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